Privacy Policy
Effective Date of Current Policy: November 8, 2025
Scope
This Privacy Policy describes how your personal information (i.e., information that personally identifies you, such as your name, phone number, email address or billing information, or other data that can be reasonably used to infer this information) is collected, used, and shared when you visit or make a purchase from our website Bryte.com (the “Site”), purchase a Bryte Bed, or use our app.
What We Collect
Website
Device Information. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies. Bryte uses cookies (a small text file placed on your computer to identify your computer and browser), web beacons (a file placed on a website that monitors usage), log files (described below), and similar technologies to analyze website statistics, performance, and monitor traffic to and from our Site. This Device Information is used to aid in marketing decisions, help us enhance the end-user experience, and troubleshoot customer issues. You can reset your Web browser to refuse all cookies or to indicate when a cookie is being sent.
Log Files. As with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use the Site and record such information in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the website, browser type and settings, the date and time the Website was accessed, information about browser configuration and plugins, language preferences and cookie data.
Order Information. When you make a purchase or attempt to make a purchase through the Site, we collect certain additional information from you, including your name, billing address, shipping address, payment information (including either your credit/debit card numbers with its expiration or your relevant device-specific number and unique transaction code in order to pay with Apple Pay), email address, IP address, and phone number). Bryte currently uses Shopify Pay to pre-fill your checkout information, provided that such information is available to be shared by Shopify Pay or the then-current platform. Bryte also offers financing through Affirm if you choose to finance your Bryte Bed, and Affirm will receive financial and personal data related to financing. We refer to all this information in this section as “Order Information.”
Contact Information for Marketing Purposes
We may collect your email address and/or phone number when you sign up to receive updates, special offers, or marketing communications from Bryte. This may occur on our Site, during checkout, through our app, or when you interact with Bryte representatives. Providing your phone number or email for marketing is optional.
We use the contact information you provide (such as your email address or phone number) to communicate with you about your purchases and to send you marketing and promotional messages, consistent with your consent preferences. These may include updates about Bryte products, special offers, new features, or events.
User Sleep Data
The Bryte Bed and App collect the following data, collectively referred to as “User Sleep Data”:
- Setup information you provide
- Sleep analysis data
- Direct adjustments to the device, including firmness, or settings
- Technical information from the Bed and App
Through the Bryte Balance’s AI driven algorithms, your sleep data is collected each night to analyze and optimize your sleep quality. This includes your heart rate, respiration, and motion. This data helps your Bryte Bed analyze your sleep stages, including the amount of time you spend in each sleep stage, the number of disruptions, and the times you fall asleep and wake. This data helps your Bryte Bed provide customized sleep analysis and recommendations for you.
How Do We Use Your Personal Information
Orders
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information through Shopify, arranging for shipping where we share that portion of your Order Information required to ship your order, being the relevant shipping details, with the shipper, and providing you with invoices and/or order confirmations through Shopify).
Marketing Communications
We may use your contact information, including your email address and phone number, to send you marketing, promotional, or informational messages about Bryte products, services, and offers that may interest you. This may include messages sent by email, SMS text message, or phone call.
You may opt out at any time:
- To stop receiving marketing emails, click the “unsubscribe” link at the bottom of any marketing email.
- To stop receiving marketing texts, reply STOP to any Bryte text message.
Bryte Bed and App
The Bryte Bed and App uses your User Sleep Data to learn and improve your sleep quality and experience. This data is used to provide, develop and improve Bryte Products and services, including to make assessments and recommendations about products, safety, or sleep wellness.
Who We Share With
We contract with third-party service providers to host our servers and databases and to provide other services to us. We share your Personal Information with such third parties under the same policy guidelines for your Personal Information as described above.
Security
We strive to provide you with leading security practices. For example, our policy is to encrypt all submissions via a secure connection (HTTPS) and store data behind a firewall. However, no data transmission on the internet or storage on a network is 100% secure, so we cannot make a guarantee.
Data Retention
Bryte retains data only for so long as needed for the uses we identify above. If you wish to end your account or no longer wish to receive emails from Bryte, you can request deletion.
Changes and Contact Info
From time-to-time, we need to make changes to our Privacy Policy to account for new features or for other reasons. When such changes occur, we will post a notice on this webpage.